We offer a variety of link types in our Build Links section, including those that can link to specific items at
Amazon.co.uk. While we suggest that you use our Build Links tools to ensure that you have a properly formatted
link and to ensure that you qualify for the direct link bonus, we have received a lot of requests for a simple
text link. So if you need to build a simple text link to a specific item on Amazon.co.uk, here is the link
format you need to use:
This link format qualifies for the direct link bonus.
Just replace ASIN and YOURASSOCIATEID with the respective details:
ASIN: ASIN is the 10-digit code that Amazon uses to
denote specific products. It is short for "Amazon.com Standard Item Number." Every item in our catalog has a
unique ASIN. You can find items' ASINs on their product pages under Product Details, along with other
information like sales rank and release date. Although Books' ASINs used to be the same as their ISBNs, this is
no longer guaranteed because of the introduction of 13-digit ISBNs. See the ISBN-13 FAQ for more
To give an example: If you want to link to Harry Potter and the Deathly Hallows (Book 7) [Children's Edition]
(Hardcover) the 13-digit ISBN is 978-0747591054, but the ASIN is 0747591059.
If you want to link to Adobe Photoshop Elements 5 (PC) the ASIN is B000IB9QXI.
YOURASSOCIATEID: YOURASSOCIATEID is the unique ID that
is used to identify your Associates account, automatically generated when you apply for the Associates